Cadburys Communication Campaign :: Business Management Studies

Cadburys Communication Campaign Section B- Communications campaign The product I have chosen for this communications campaign is Cadburys. Cadburys is an existing product which consists of many different types of chocolates. The company is aimed at all ages but mostly young adults and children. Cadburys are sponsored by much company but one of their main sponsors is Coronation Street. â€Å"Coronation Street is the most watched programme on UK Television; it has a 35 year pedigree and reaches more than 15 million households, although a number of possible suitors were mentioned it was Cadbury who came forward with a  £10 million package to create a sponsorship which has set the benchmark for broadcast sponsorship in the UK.† quote taken from the Cadbury website. As you can see Cadbury have one of the biggest sponsorship deals and with this it allows the company to enhance their name and reputation. One campaign which Cadbury have already used was a poster campaign the posters they used looked like this: Poster Campaigns Here are three posters you will have seen out and about this summer. Image of Happiness Comes from Within poster Image of Let Your Happiness Bubble Over posterImage of The path to Happiness is paved with Mint Chips poster As you can see from the posters, with this Campaign Cadbury tried to advertise their different varieties of dairy milk instead of just the original dairy milk. When preparing a communications campaign, the business needs to set objectives which may include: Informing  · For Cadburys to inform the public about this product, they have to tell the public what the public is and what it contains. Persuading  · When people hear about this product they might not take any notice so one of the businesses objectives is to persuade the public to buy this. This can be done by putting making the chocolates stand out against the others in the market. Reminding  · As there are so many other business out there in the world people might forget that your product exist, so sometimes the public need